Elin Maes

9 October 2025 · 5 min read

Why I Bring the Flowers

HabitsBehind the ScenesWildflowers
Why I Bring the Flowers

On my first real editorial, six years ago, the shoot fell apart in slow motion. The location cancelled, the light went flat, half the wardrobe was stuck in a courier van somewhere near Breda. While everyone made phone calls, I walked the verge of the car park and picked what was growing there (yarrow, chicory, a very stubborn poppy) mostly to have something to do with my hands.

The stylist saw the little bundle, took it off me without a word, and pinned it into the neckline of the one dress we did have. Those were the frames that ran. Full page. And because I was twenty-one and needed the world to make sense, I decided it wasn't the stylist's eye or the photographer's patience that had saved the day. It was the flowers. Obviously it was the flowers.

So now I bring them. Every job. In summer they come from the verges along the Oudegracht where I let my bicycle drift; in winter I dry them in September and hoard them like a squirrel with a fine-art practice. Cornflowers travel best. Poppies are divas, they'll drop every petal the moment you need them, which is exactly why photographers love them. There is a paper bag of meadow in my kit next to the backup tights, and by now, clients I've never met have heard about it. A set dresser in Antwerp once greeted me with an empty vase held out like a password.

Do I still believe they're lucky? Here is the honest answer: I believe in what they do to a room. A studio is a machine for making pictures: flags, stands, tape marks, everyone slightly on edge. Then someone puts a jar of buttercups on the props table and the machine remembers it's a group of people making something beautiful on purpose. People walk past, touch one, soften by a degree or two. The pictures get better. Whether that's luck or botany is above my pay grade.

The superstition has one rule: a flower stays behind when I go. On a windowsill, on the projector cart, once tucked into a lighting rig where it presumably still is. Partly it's a thank-you to the set. Mostly I like the idea of some rigger, weeks later, finding a dried cornflower forty feet up and wondering, just for a second, how on earth the meadow got in.

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