the diary
little stories from the biggest days
14 June 2026 · 3 min read
The Day of One Hundred Daisies
Elsie's summer campaign involved a country lane, a bicycle, and more daisies than any of us could count. She inspected every single one.
2 March 2026 · 4 min read
Twirl Practice (and Other Important Jobs)
Ahead of a party-dress shoot, Elsie put herself through a rigorous training programme: twirling in the garden until the dress got dizzy.
19 August 2025 · 3 min read
Postcards From a Seaside Summer
The Zara Kids seaside capsule took us to a little white town by the sea. Elsie modelled all morning and inspected the pool all afternoon.